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Connect with peers, industry experts and leading solution providers at User Community events. Listen to customers discuss their use of WebEx solution services. From web seminars to in-person conferences, events are a great way to expand your network, discover new approaches and share your experiences. Sign up today!
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August 2008 |
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PRESENTERS:
Loren McDonald, Vice President of Industry Relations, Silverpop
Bryan Brown, Director of Product Management and Development, Silverpop's Vtrenz solution
Marla Chupack, Moderator, American Marketing Association
If you're like most B2B marketers, you would dearly love the chance to grab a peek at your competitors' marketing results. Now you can!
Silverpop's Quarterly Vtrenz Benchmark Study reviews BtoB lead management campaigns throughout North America. Study findings combined with best practice expertise will identify the key components of highly successful lead management programs.
Webinar attendees will learn:
- Average percentage of lead growth for BtoB companies
- The average number of form fields people will complete before dropping off
- The impact on form completion rate of asking about budget, purchase time frame, etc.
- Average email performance metrics
- The optimum number of emails and other channel touches to incorporate
- And much more!
Loren McDonald, Silverpop's vice president of industry relations, and Bryan Brown, director of product management and development for Silverpop's Vtrenz solution, will walk you through the statistics and offer advice on how insights into your competitors' campaigns can help you beat the competition.
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PRESENTERS:
Brinda Moody, Communications Support Service, Habitat for Humanity International
Adam Bloom, Directory of Product Marketing and Sales, MarketingCentral (a division of Unica)
Marla Chupack, Moderator, American Marketing Association
Habitat for Humanity International Webcast
Executive Summary:
Would you like to hear how to have a great return on human capital?
This one-hour Web cast will cover how Habitat for Humanity:
- Invests in the homes and lives of millions of people in over 90 countries.
- Maximizes the productivity of their own employees and 2000 affiliate organizations to communicate with audiences around the world.
Description:
Approximately 1.6 billion people in the world live in substandard housing. There is one organization whose mission is to eliminate this problem from the world - that organization is Habitat for Humanity:
Every 21 minutes, they build a new home for someone.
Every day 71 new families receive decent housing.
An accomplishment such as this takes a huge investment of money and time.
Habitat for Humanity has built more than 250,000 houses and sheltered more than 1 million people in 3,000 communities around the world. Over 2,000 local affiliate organizations come together almost 50,000 times a year to build houses which help eliminate poverty housing and homelessness from the world. The communications work required to support this mission is tremendous.
This world-class, international, nonprofit organization motivates a massive amount of volunteers and capital to make an impact on people's lives. A key part of the organization is the team whose job is to "get the message out."
- Habitat for Humanity International's Communications Support Services group goes to work every day with the goal of driving donations, finding volunteers and supporting over 2000 affiliates.
- The Communications Support Services group managed over 3000 projects in fiscal 2007 - these efforts were spread across 90+ countries.
Webcast Agenda:
Join Brinda Moody from Habitat for Humanity and Adam Bloom from MarketingCentral (a division of Unica) for a one-hour Web cast were you will:
- Hear about how Habitat for Humanity produces a "real" return on human capital by leveraging volunteers to build homes for people around the world.
- Gain insight on how Habitat's mar-com teams support its affiliates, national organizations, and other partners on a global scale.
- Learn how Habitat for Humanity improves the "return on human capital" in the Communications Support Service group by using software to help:
- Manage budget expenditures, jobs, projects and streamlined workflows
- Track time and schedule tasks for a large workforce
- Enable collaboration across thousands of affiliates
- Understand how marketing and communications departments of any size and in any industry can increase their own "return on human capital" by using Marketing Resource Management (MRM) software. Learn:
- What the potential business impact is for marketing executives based on successful work with over 300 companies.
- How you can get a return on human capital in your company's marketing department.
Bonus Offer:
Attend this webcast and receive a copy of Unica's recent white paper, Increasing ROI Through More Efficient Use of Marketing Resources.
Who should attend:
Marketing professionals responsible for:
- Marketing
- Internet Marketing
- Direct Marketing
- Catalog Marketing
- Events Marketing
- eCommerce Web site
- Online Marketing
- Agency/ClientRelationships
- Reporting
- Advertising
- Marketing Operations
- Marketing Strategy
- Marketing Planning
- Marketing Budgeting
- MarketingTechnology
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PRESENTERS:
Marianne Langlois, Vice President, Learning Solutions, Convergys Corp.
Alex Lowrie, Global Learning Lead, Convergys Learning Solutions
Sponsored by Convergys
A performance-based learning approach can transform employee behaviors and allow your business to address challenges head-on. Results are expressed in performance measures that capture the business value of learning. Business alignment planning, performance gap analysis, curriculum design, blended learning, performance support, coaching, and measurement and analysis are components with proven results. Participate in this Chief Learning Officer webinar, sponsored by Convergys, to learn how an organization improved its business performance, increased customer satisfaction and decreased employee attrition in call centers through performance-based learning. You also will learn how just-in-time feedback improves employee retention, the role technology can play in this transformation and easy ways to develop metrics
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PRESENTERS:
Mark Wachen, Managing Director Optimost, Interwoven
Marla Chupack, Moderator, American Marketing Association
Did you know that you only have 8 seconds to make a good impression online?
Drafting good copy is essential—but it takes a lot more than perfect grammar and clever writing to really connect with your customers online.
Join us on this educational Webcast and learn how to create compelling and engaging online copy and Web forms that will increase conversion rates and online sales. You will also learn how factors like copy placement, style, and layout can dramatically impact click-thru and response rates.
What You Will Learn:
- How to create effective and compelling Web copy
- How to easily test different offers and identify the best one
- How to determine the best layout and style for your Web pages
- What simple changes you can make to improve your Web forms
- How to increase conversion rates and online salesM
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PRESENTERS:
Brandy Agnew, Senior Consultant and Program Manager, Global Talent Management, Dell Ryan Ross, Director, Alliances and Partners, Hogan Assessment Systems
Sponsored by Hogan Assessment Systems
Talent managers are trained to recognize the attributes that identify a high-potential candidate. However, when the pressure is on, a whole new side of the candidate emerges. These derailers should be central in talent management's discussion. Ryan Ross, director of alliances and partners at Hogan Assessment Systems, and Brandy Agnew, senior consultant and program manager of global talent management at Dell, will share how to bring derailers into the conversation. Join this Talent Management magazine webinar, sponsored by Hogan Assessment Systems, and learn how to identify candidate derailers before placement, best practices to minimize their effects and how to prevent derailers with correct placement and promotion strategy.
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PRESENTERS:
Carmela Sperlazza Southers, Senior Consulting Partner, The Ken Blanchard Companies
Do you recognize these challenges?
- Feeling isolated from a leader who is in a different time zone?
- Feeling out of touch with team members you have never met?
- Feeling hesitant to disagree during a team conference call because you aren't sure your point of view will be valued?
- Not really knowing if a team member will follow through on a commitment?
It is normal for virtual team members to feel isolated and uneasy. However, savvy team members recognize that success in a global environment is the key to future opportunities and career growth. Successful team members know that being great in this environment requires constant focus and disciplined practices.
In this webinar, virtual teams' expert Carmela Southers will share the five practices that blend relationships and productivity to guarantee success.
Practice 1: Communicate about Needs
Practice 2: Encourage Healthy Conflict
Practice 3: Be Fully Present
Practice 4: Build Trust with Every Action
Practice 5: Use Technology to Build Relationships
With today's technology, the real challenge in virtual teamwork lies in the human relationships—the ability to engage hearts and minds with little to no face-to-face interaction with other team members. Don't miss this opportunity to start building those relationships with the people you work with.
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PRESENTERS:
Paul Moylan, Director of Sales, Ramius Corporation
Steve Thompson, Director of Professional Services, Ramius Corporation
Marla Chupack,Moderator, American Marketing Association
As an online marketing tool, social networks offer opportunities for your organization to leverage the power of the network to build brand recognition and increase customer loyalty. These sites are designed to facilitate connections among a broad gathering of people so that brand exposure extends far beyond the reach of traditional marketing channels.
To successfully build a corporate social network, you need to be prepared to not only offer content and information of real value to the audience you want to connect with, but to also connect with them at an individual level. This depth of engagement is what inspires participants to share - through word of mouth - their perceptions and preferences for your brand.
Join Paul Moylan and Steve Thompson from Ramius Corporation for this one-hour Webinar as they share tactics and best practices for how to implement social networks and use them to engage your customers.
Learn how to use social networks to:
- Connect to customers in new ways
- Stimulate interest in your company's brand
- Empower customers to become brand advocates
- Deliver interactive services to your customers
Take away best practices for leveraging social networks as a marketing activity to increase your brand's relevancy and to retain and grow customer relationships.
Visit http://webinars.sixent.com/building-corporate-social-networks to leave questions and comments for Paul and Steve about this topic, and begin building a dialogue in advance of the webinar.
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PRESENTERS:
Hilarie Pozesky, Owner and President, Pozesky Marketing
Elizabeth Magill, Sr. Product Marketing Manager, Coremetrics
Anna Carbonara, Moderator, American Marketing Association
Search marketers today are challenged to be effective in a rapidly changing environment. Competition is getting tougher every day, causing a dramatic increase in keyword costs, and making it increasingly difficult to get the type of traffic you want on your site.
In this webinar, you will hear from Coremetrics and Pozesky Marketing, how the Coremetrics Search solution has helped joint clients such as Calendars.com and SFMusicBox.com to keep on top of the Search game by:
Closely tracking performance of campaigns and keywords
Flexibly managing campaigns in a fluid environment
Adjusting bidding strategies to take advantage of new opportunities
About Pozesky Marketing:
Pozesky Marketing is a provider of marketing services--including planning, implementation and management of paid search, email, affiliate, SEO and 3rd party marketing programs--to an array of online retailers. Pozesky Marketing can be engaged to provide either one-time strategic advice or management of an entire online marketing program.
About Coremetrics:
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing
performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics' Software as a Service (SaaS) solution to optimize online marketing efforts.
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PRESENTERS:
Dave Kurlan, Founder & CEO, Objective Management Group, Inc.
Please join Dave Kurlan, CEO of the Objective Management Group, Inc. and Razi Imam, CEO, Landslide Technologies, Inc. as they discuss 5 methods to optimize the output and effectiveness of your salespeople.
Many companies fail to work on any of the components of sales force development. Some companies see strategy as key and continue to change their strategies when one after another fails. Ironically, the strategies fail only when there isn't alignment and the people can't execute the new strategy. Many companies provide sales training but fail to provide it in the context of the strategies, and before the strategies, sales management, systems and processes have been fortified. Some companies see compensation as the key, failing to provide their people with the skills and tools to take advantage.
In this talk show, Dave and Razi will discuss why true sales force development includes:
- Evaluating your sales force by looking at your people, systems, processes and strategies to uncover sales pain and identify issues that need to be addressed;
- Mapping out an effective sales process and developing the sales management team so they can support the salespeople who must execute the sales strategy and process;
- Using training to develop salespeople who can't yet execute the strategy;
- Targeting non-productive behaviors and activities that must change by using compensation and incentives to reward those behaviors that fit the overall sales strategy; and
- Holding every salesperson accountable for measurable activities and goals, every day of the week.
When integrated Sales Force Development is utilized, companies will see a dramatic improvement in effort, urgency, consistency and results. When integrated Sales Force Development is embraced, companies will see an improvement in morale, retention and selection. When Integrated Sales Force Development has been made a part of the company's culture, sales and profits will sky rocket.
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