Getting a small business visibility is no easy challenge.  The good news is that the internet has created an incredibly democratized business world and with the arrival of Web 2.0 functionality, companies can use tools that are virtually free, use some creativity and mental elbow grease to achieve visibility.  Whether it is through blogging,  podcasting, or discussion forum posts, - just joining the conversation and giving your company a ‘voice’ can help propel your bu ...     Read entire post

Having worked for a bunch of companies - big and small, 450,000 employees to 20 employees - a frequent discussion theme has been spending too much time over-thinking an idea inside a company rather than listening to your customer.  Essentially stop contemplating your own navel and get outside yourself.  Small companies can be just as guilty of contemplating their own navel as large companies can be.   Indeed, our world has changed since it is now trendy to embrace ...     Read entire post