Last week was a fun-filled and exciting week and I hope you were able to join us for some of the festivities around Earth Day. Here at Cisco, we held our very own celebration, where we showed off all of the exciting things we’re doing to work to become a little bit greener ourselves and to help our customers become greener.   You can see that at least one of my colleagues fully embraces (pun intended) the whole idea of employees getting involved in taking care of the earth (thoug ...     Read entire post

It would be hard to follow the news this week anywhere in the world and not be aware of the controversy and protests surrounding the Olympic Torch Relay. But in all of the reasons to take a position against holding this year’s summer games in China, one reason – one that I would have expected to be front-and-center – has not surfaced. More attention than ever is being paid this year to the environmental impact of the Olympic Games, and there are no small number of people read ...     Read entire post

When you pay as much attention to green markets, green customers, green technology and everything green as I do, you start to see the world through green-colored glasses – that is, it starts to seem like the whole world is green. It’s not. But, the evidence is well-established that being green matters, and that your customers really do care that you’re green (or that you’re not). A few months ago, I commented on the Forrester survey, which showed how much green pre ...     Read entire post