If you’ve ever heard me talk about Sales 2.0, or for that matter about selling at all, you know that at some point I’ll use the term “customer-centric” – and then likely spend most of my time talking about how the power had shifted from seller to buyer, how the information that’s in the buyer’s hands is so much more than what’s in the seller’s hands, and how every sales rep must be prepared to help a much better informed customer buy.
Today, I had the honor of being featured on the Selling Power Daily Video (that’s the permanent link if you don’t get to visit today), talking about….you guessed it…the importance of looking at your sales process through the eyes of your customer. (tomorrow, I'll be talking about WebEx and Sales 2.0)
Take a look. Add a comment below if you have some thoughts about how this works for you.
Also, join us next week to hear Mark Sellers, Author of The Funnel Principle talk about making your sales process buyer-centric.