Exploring evolutionary and disruptive translation of marketing concepts into the virtual, online events and collaborative world.
iPhone 3G Tool Integration
10/7/2008 | posted by
t.sagmiller
I finally broke down and purchased an iPhone 3G in order to stay in front of the innovation curve. I must say, this is a disruptive technology! But as a Collaboration and Marketing consultant, I have a responsibility to integrate the tools I have into Cisco / WebEx's overall collaboration architecture. So today, I am going to discuss two iPhone concepts: 1) What makes the iPhone disruptive and 2) How do you integrate your new iPhone 3G into Ci ...
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A friend recently exclaimed: "I don't believe in all that social networking stuff!"
Because it was a thread on an alum blog (we chat about marketing and business problems all the time ... similar to what we did in our MBA study groups when I was in grad school), I delayed my very measured response. At a high-level, here are some Big Ideas behind electronic social networks:
Old School - In the good-old-days, you made your business based upon your ability to maintain ...
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Storytelling is a powerful way to send a message to your customers. A story delivered to your customer is a relevant abstract of a more in-depth problem or need that your customer may not know they have. If positioned properly with your customer, a story can lead to a sale, upsell, or cross-sell.
My car radiator began to leak. I called the shop to explain the problem. They explained that they could repair my radiator in a day.
Upon arrival at the repair shop, the s ...
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While discussing messaging strategies for events and campaigns, customers often ask me to give them some great messages. Here is a list of what I consider to be some great messages:
"Generation X"
Jane Deverson's 1964 study of the baby bust generation. Deverson worked with Hollywood correspondent Charles Hamblett, who coined the phrase in their book. One of the greatest modern integrated maketing campaigns, T-Shirts, "X-Games", Drinks, Movies, B ...
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WebEx online selling, marketing, and meetings have a clear economic advantage. We often speak of the "speed of business" using online meeting and collaboration technology. The speed of business equals extreme and competitively disruptive economic advantage in marketing, selling, collaborating, and meeting online:
The current IRS tax rate for driving your car to a business meeting is roughly 50 cents. That doesn't include your time, the other parties' t ...
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Collaboration requires integration of all your sales and marketing assets into business processes. A key sales and marketing asset is your company website.
What role does your website play in the overall mission, vision, and execution of your business plan? What is the central purpose, the major reason for the existence of your website? Do you know the top three reasons people visit your website and what specific feedback they require? Can you immediately meet their ...
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How do you get your message through to your audience? The simple answer is to be clear and consistent. Here is how:
What is your message?
Picture yourself in the middle of the desert. You have not had a drink of water in two days ... you are dying from thirst:
Scenario 1: A man approaches with a bucket of hot desert sand and wants to sell it to you. What is your reaction?
Scenario 2: Now picture a man who drives up in an RV with a cold shower, a refri ...
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Many customers ask me how to learn Event Center quickly. My response: "as fast as you can launch your browser." Here are some quick tips on how to learn Event Center in a heartbeat:
1. Two computers. It doesn't matter which two computers, two laptops, two desktops, or one desktop and one laptop.
2. One computer will be your "attendee" computer and one will be your "event" computer. If you have a friend in a nearby location ...
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