Exploring evolutionary and disruptive translation of marketing concepts into the virtual, online events and collaborative world.
Messaging - The Hardest Easiest Thing To Do
11/6/2008 | posted by
t.sagmiller
How do you get your message through to your audience? The simple answer is to be clear and consistent. Here is how:
What is your message?
Picture yourself in the middle of the desert. You have not had a drink of water in two days ... you are dying from thirst:
Scenario 1: A man approaches with a bucket of hot desert sand and wants to sell it to you. What is your reaction?
Scenario 2: Now picture a man who drives up in an RV with a cold shower, a refrigerator full of cold water and so ...
Read entire post
Many customers ask me how to learn Event Center quickly. My response: ”as fast as you can launch your browser”. Here are some quick tips on how to learn Event Center in a heartbeat:
Two computers: It doesn't matter which two computers, two laptops, two desktops, or one desktop and one laptop.
One computer will be your “attendee” computer and one will be your “event” computer. If you have a friend in a nearby location, ...
Read entire post
Lead qualification and generation is the central idea behind obtaining sales efficiencies with WebEx Event Center. Here are lead generation basics and how to make your event sales successful:
Think of your events as sales opportunities - Tradeshows
Your WebEx Event Center Event is the tradeshow that your sales leads will attend
Sales leads come from many sources:
Your known customer file - your CRM system
Outside lead lists:
H ...
Read entire post
This post addresses common questions my customers have regarding how to load a branded eMail into Event Center. The confusion lies around HTML. I hope this will make loading your branded eMail as simple as feeding your cat!
All of the email dialogue boxes in WebEx contain HTML. You do NOT have to know HTML to load your branded eMail campaigns into WebEx.
You can easily convert any document you have created in any software program into HTML. Some common publish ...
Read entire post
My clients frequently ask me to describe the steps for adding video clips to their events. Here are the steps and video options for creating and sharing a video in WebEx Event Center:
Write down your message. Your message should be embedded, not only in the video, but in all your marketing demand assets; brochures, presentations, whitepapers, etc.
Create a storyboard. What are the scenes in your video?
Write the script. Shooting a talking video ...
Read entire post
OK ... so I gave away my pet presentation tips in my last Blog. There is more to presenting in WebEx's Event Center than just a plain old presentation. Think multidimensional!
Add a demo - from your website, navigate to a demo and launch in Event Center during your presentation
Show and tell - Navigate to an interesting tool and show them how to access and use
Video Clip - Insert a video clip from a TV show or movie. Something short that makes a key p ...
Read entire post
Most of my engagements include a review of the media that will be displayed to attendees during an online event. The most commonly used media is a powerpoint or other presentation software. Here are a few of the BIG thoughts around presenting your slides online:
People cannot see you, your presentation online must be more visually interesting and engaging than a physical one.
Visual rules still apply! 80% of what we receive is visual; audio is less than 15%:
Agenda
Bi ...
Read entire post
I finally broke down and purchased an iPhone 3G in order to stay in front of the innovation curve. I must say, this is a disruptive technology! But as a Collaboration and Marketing consultant, I have a responsibility to integrate the tools I have into Cisco / WebEx's overall collaboration architecture. So today, I am going to discuss two iPhone concepts: 1) What makes the iPhone disruptive and 2) How do you integrate your new iPhone 3G into Ci ...
Read entire post
A friend recently exclaimed: "I don't believe in all that social networking stuff!"
Because it was a thread on an alum blog (we chat about marketing and business problems all the time ... similar to what we did in our MBA study groups when I was in grad school), I delayed my very measured response. At a high-level, here are some Big Ideas behind electronic social networks:
Old School - In the good-old-days, you made your business based upon your ability to maintain ...
Read entire post
Storytelling is a powerful way to send a message to your customers. A story delivered to your customer is a relevant abstract of a more in-depth problem or need that your customer may not know they have. If positioned properly with your customer, a story can lead to a sale, upsell, or cross-sell.
My car radiator began to leak. I called the shop to explain the problem. They explained that they could repair my radiator in a day.
Upon arrival at the repair shop, the s ...
Read entire post