eMarketing Roadmap In A Virtual World
Exploring evolutionary and disruptive translation of marketing concepts into the virtual, online events and collaborative world.
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Easy Video Event!

10/22/2008 | posted by
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Position: Sr. Management Consultant - Cisco Systems
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t.sagmiller

My clients frequently ask me to describe the steps for adding video clips to their events.  Here are the steps and video options for creating and sharing a video in WebEx Event Center:

  1. Write down your message.  Your message should be embedded, not only in the video, but in all your marketing demand assets; brochures, presentations, whitepapers, etc.
  2. Create a storyboard.  What are the scenes in your video?
  3. Write the script.  Shooting a talking video without a written script from which to read is like jumping off a boat into the ocean if you do not know how to swim ... WRITE EACH WORD.
  4. Select a room to shoot your video
    • Quiet
    • Blue, white, or neutral backdrop
    • Some natural light is good for shooting videos
    • If the narrator will be drawing or writing, pre-write any frameworks, then add-in finishing words and touches during video.
    • Whiteboard and flipchart
  5. Shoot your video
    • Shoot it two or three times if you think you can do it better
    • The better the "raw" file, the less editing and cleaner the final output
    • I use a Sony DCR-SR200.  This saves files as ".mpg" - MPEG
  6. Connect your video camera to your computer
    • I use a network storage device store my raw videos.  A short video can be over 1.5 GB
    • Use Windows Media Viewer to find your video(s) on your camera (which will show up as a drive under "My Computer" and save the files to your network drive.
  7. I use Pinnacle Software to edit my raw videos.  You can use any video editing software you prefer
    • Launch your video editing software
    • Create a new project
    • Edit your video to remove dead zones, ums, and ahhsss.
    • Save your new movie.  Save it as a Windows Media File - wmv.  This is the most universally readable movie file
  8. Launch a WebEx meeting or event
    • Click the "share" feature
    • Navigate to your .wmv file
    • click the file
  9. Your movie will now launch into your event!

View my brief video (Note:  if your connection is slow, just wait ... it will be there shortly)

https://welcome.webex.com/welcome/ldr.php?AT=pb&SP=MC&rID=27617862&rKey=9CD530871CC030A5


 

 
 
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