Is there a difference between webinars and webcasts?   Online events, webinars, webcasts, videocasts, audio broadcasts, simulcast… You’ve heard them all. But are there differences in these terms or are they all referring to the same thing?     Here’s my take: In general, there are two types of online events: Interactive online seminars (two-way communication):  Terms like online events, webinars and web seminars generally refer to intera ...     Read entire post

My first job out of college was working for an insurance company as a Business Analyst.  One of my first assignments was to interview the union workers in the printing and fulfillment department to help document and automate their process.  I still remember one of the interviewees asking me “Does this mean my job is going away?”  All I remember is thinking “Uh…Yeah… What should I tell him?” As I market our WebEx Event Center produ ...     Read entire post

NO!! Embracing web-collaboration can have significant impact on business results, and we see it everyday. That said - it's important that we acknowledge and address one of the big misconceptions that I see everyday in the marketing world.  Simply stated - most people can grasp the concept and related benefits of 'web-touching' their marketing efforts, but feel like they have to abandon everything they've done to this point in order to make it happen.  That thought can ...     Read entire post