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Forums > User Community Forums > Marketing and Event Professionals
Subject: Event Center Spam Filters
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hvaldez
Posts:107
08/02/2007 2:16 PM Alert 

Are there rules about how to send out Email announcing an event using HTML in such a way that they by-pass spam filters?
hvaldez
Posts:107
08/02/2007 2:20 PM Alert 

While this isn't a feature in Event Center,

Spam filters look for specific words in the subject line and copy of the HTML email.  Some things to keep in mind:
  • Avoid using the word free or download
    • Use complimentary or at no cost to you
  • Names of the images are important – make them as generic as possible. It’s important to keep the images secondary – meaning that if the recipient has images turned off – they are still able to scan the email.
  • Never have a subject line in all caps
Marketing websites like marketingsherpa.com or marketingprofs.com will have articles that give more background on email topics like this.
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