For more than a decade, the world of business information systems has experienced unrelenting and significant change. What has not changed significantly, however, is the nature of human interactions – email, conference calls, and presentations by experts to non-experts are still the dominant means of interaction.

Dion Hinchcliffe moderates the panel of Diane Davidson (director of customer marketing, WebEx Communications), Robert Duffy (online communities strategist, Intel), Mark Finnern[/ta] (SDN Collaboration Wiz, SAP), [tag]Josh Hilliker (Intel vPro Expert Center Community Manager, Intel) and Mike Walsh (chief executive officer, Leverage Software) during the 2007 Office 2.0 conference in San Francisco. Highlights include Intel's Open Port and vPro Expert Center as well as SAP Developer Network strategies and directions.

With increasing demand being placed on transparency within online communities, will the value of open communication offset escalating portal supply? Are companies relying more on user participation to administer community FAQ's and support?

Dion Hinchcliffe moderates the panel of Diane Davidson ( Director of Customer Marketing, WebEx Communications ), Robert Duffy ( Online Communities Strategist, Intel ), Mark Finnern ( SDN Collaboration Wiz, SAP ), Josh Hilliker ( Intel vPro Expert Center Community Manager, Intel ) and Mike Walsh ( Chief Executive Officer, Leverage Software ).

Part two includes a question and answer session with the Office 2.0 audience. Viral marketing, construction concerns and support are all informative question topics raised through this continued online community forum.

Recorded 6/21/07
Duration: 1 hour

Speakers:
Paul Moylan, Director of Sales, Ramius Corporation
Paul Gilliham, Senior Manager, Web Marketing, Juniper Networks
Marla Chupack, Moderator, American Marketing Association

The Web 2.0 world is changing the way organizations engage with customers. New technologies place content creation and distribution in the hands of individuals. This democratization of content creation is actively influencing the perception and preference of brands.

In this new age, mass communication no longer works. New marketing models center on delivering a meaningful customer experience. And yet, delivering that experience requires a clear understanding of your customers needs and preferences.
Join Paul Moylan from Ramius and Paul Gilliham from Juniper Networks for this 1-hour Webinar as they share how you can leverage online communities to collect, harness and leverage information about your customers from your customers to build brand loyalty across the customer lifecycle.
Learn how to use Purpose-Driven Online Communities to:

• Satisfy your customers' desire to be heard
• Connect to customers in new ways
• Empower customers to solve their own and each other's problems
• Work with your customers to make your products more innovative
• Turn passionate customers into brand advocates
• Deliver interactive services to your customers

Take away best practices for creating Purpose-Driven Online Communities to retain and grow customer relationships. Hear first-hand experiences and lessons learned from Juniper Networks, a company in the trenches building online communities with its customers since 2005.

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